Creating A Marketing Plan For Mba Capstone - 1386 Words

1. The major project for this course is creating a marketing plan. Provide company name, a description and URL, if available. You need to either select a small company or small non-profit that is already in business; however, if you work for a large company and would like to focus on that then concentrate on one small part; for example: your department. This project will become part of your portfolio created in the MBA Capstone course so create it for something that can be shared (with whom you choose to share it with). For example: if you create a plan for your department and are sharing confidential information you won’t want to use it later in the Capstone class. Live on Grades – A startup nonprofit organization that I am greatly involved with. My involvement is more technology sector in particular its website. Live on Grades was established 2 years ago and we are still looking to hire volunteers who can help us take the company to the next level. So far we had two fundraising events collecting over $3,000 and we have two more event by the end of this year. The goal of Live on Grades is to assist undergrad students earn their degrees by providing financial aid for every grade of A that the student earns. The website is www.LiveOnGrades.org 2. If consumers are being deluged by sensory over stimulation, what can a marketer do to cut through the clutter? We all show immediate response to any basic stimuli such as color, sound, smell, touch, or taste. Marketers use visualShow MoreRelatedResume : Business Administration And Management1179 Words   |  5 PagesEurope, most MBAs, with a few notable exceptions such as the London School of Business, are earned over the course of a single academic year. In the United States, however, courses tend to run for two years. In two-year courses, the first year is taken up by core curriculum in essential business disciplines, such as finance, economics and organizational structure. 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The No Child Left Behind Act Equality And Equality In...

Many attempts were made in the hopes of increasing the equality in America’s educational system. The passage of many acts to help with the achievement gap in education between normal students and students at a disadvantage. One act, known as the No Child Left Behind Act, helped with the effort in reducing the inequality present in education. The act required schools to implement standardized tests, states to further fund schools who needed more funding, and teachers to spend more time in teaching the core subjects that were presented in the tests. In all, the NCLB was a step in the right direction for the improvement in contemporary education. History and development of the No Child Left Behind Act For years, education has been the†¦show more content†¦Ross Perot idea standardized tests in further development. Goals 2000 was put into action with the â€Å"hopes of increasing student proficiency in core subject areas, such as, reading, and mathematics† (Schmidt, pg. 13). The foundation of the NCLB act was derived from the Goals 2000. With the Goals 2000 requirements in the testing portion, NCLB act created more â€Å"accountability by strengthening the relationship between the federal, state, and local educational agencies† (Schmidt, pg. 13). Meaning that the government and state were given more power to say what should be taught to children in America’s schools. This effort was established in the hopes of making education more equal and uniform throughout the schools to help with closing the achievement gap. This way students who were believed to be at a disadvantage could climb the charts and become equal with the students who were succeedi ng in school. Legislation for the NCLB act With everything that is presented to congress, comes compromising and sacrifice to get what everyone wants. With the NCLB mostly everyone in congress agreed that it would benefit the children in America. The act came to life through president George W. Bush on January of 2001. On May 23rd, the act was voted on by the House of Representatives, with a vote of 384 to 45, putting it one step closer to being in law (NCLB House Vote #145, n.d.). A few months later on June 14th the senate voted on the act. With a vote of 91 to 8, theShow MoreRelatedThe Debate Over the No Child Left Behind Act Essay1014 Words   |  5 PagesThe current debates surrounding the No Child Left Behind Act of 2001 are both positive and negative. Many politicians and people that previously supported the Act are now standing against it. In the beginning many supported the new Act because everyone was aware that a change needed to happen in the education system and the proposal o f No Child Left Behind seemed like the answer we were looking for. 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Demographics are leaving an everlasting imprint on U.S. education, spanning back to the late nineteenth century at Harvard University (Du Bois 364). According to Norman Eng (Adjunct Assistant Professor at Brooklyn College and education researcher/writerRead Moreunderstand diversity, equality and inclusion in own are of responsibility1243 Words   |  5 Pagesï » ¿CU2943 1.1 Explain models of practice that underpin equality, diversity and inclusion in own area of responsibility. Equality is to treat all as individuals; to respect race, disability, age, gender, religion, beliefs, culture and sexual orientation. For all to be open to opportunities, to be treated fairly and respectfully, have rights and equal status in society and for all to reach their full potential. Diversity is to value that we are all unique and yet similar. We have different needsRead MoreNo Child Left Behind1538 Words   |  7 PagesWe all have heard the key to success is education. 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Public Health and Ethics Health Ethics Stream

Question: Discuss about the Report for Public Health and Ethics of Health Ethics Stream. Answer: 1. The first and foremost aim of any public health program as per public health ethics stream by Australian Association of Bioethics and Health (AABHL) is to minimise the consequences of targeted disease that can be infectious, chronic or any other disease harnessing health of public (1). The BreastScreen NSW is a breast-screening program that uses mammogram technique for the detection of breast cancer in the target population. As this program works to detect a chronic health condition that is breast cancer it can be surely considered as a public health program (2). This BreastScreen NSW program using mammogram technology possesses the capability to identify breast cancer at a very initial stage of its development in human body. Therefore, by getting a mammogram test you can assure your safety breast cancer. The mammogram technology detects cancer long before it spreads in the body. The mammogram is an X-ray detection process using low energy ionising radiation to detect normal and abnormal conditions in the breast of individual women by using it as a screening tool. Therefore, BreastScreen program is a clinical service provided in the form of public health program. Even the outcome this program shows very promising approaches where women detected with breast cancer in BreastScreen program at NSW shows highest chances of cancer survival globally (2). 2. There is always a conflict between the norms of public health ethics with the clinical ethics to justify cancer-screening programs as ethically reliable, but these programs are now honouring both public and clinical health ethics. The BreastScreen NSW program justifies public health ethics by providing a National program, public funding support, and tool to improve general public health. Further, the program suit clinical ethics situation where it works for common public welfare, population level reasoning, no harm is provided to individual, individual autonomy is respected and screening is performed as per the interest of the individual. Therefore, it can be stated that this BreastScreen NSW screening program is a public symbol to screening program. The mammographic screening offers population the most effective clinical interventions as per the outcomes of screening evaluation. The program works to progress in a manner to gain faith in the health system by honest communication and public participation entertained in the screening program. Hence, this program completely justifies the clinical service ethics criteria. Further, as a public health program, BreastScreen program ensures public aspects of screening, protect public rights and dignity, confirms autonomy and beneficence ethics to function as public health activity. Hence, this screening program is both a clinical service and public health activity as per ethical evaluation (3,4). 3. The potential benefits and harms of mammographic screening are described below: - Benefit The mammographic screening is a quick detection of cancerous conditions in women body that can help to minimise the mortality rate of breast cancer Mammography has potential to detect the smallest form or indication of breast cancer even before the lump or tumour appearance The early stage detection of breast cancer helps to improve the survival possibilities of individual. Harms The mammographic screening is not 100% accurate test having the possibility of giving false alarms or false positive breast cancer result or false negative breast cancer result in case breast cancer is present. The mammographic screening is considered as overdiagnosis because it can detect both cancerous and non-cancerous non-invasive tumour (DCIS). The cancerous DCIS requires treatment to avoid life-threatening conditions but the non-cancerous DCIS does not always require a treatment and lead to overtreatment. Even the doctors are not able to distinguish between cancerous and non-cancerous DCIS. In the mammography screening involves a small radiation exposure in the form of X-ray to the human breast. The breast regions consist of soft tissues that are very sensitive to radiation exposure. Hence, X-ray exposure in mammography also persists capacity to develop cancer in the body (5,7). Costs The cost of mammography varies between $51 and $150 per mammogram indicating an out-of-pocket amount for normal people (3) The potential benefits of mammography have always overweighed the harms of this screening process. In the case of false positive or negative outcomes, you can confirm breast cancer by undergoing further diagnosis like ultrasound, biopsy etc. To overrule the risk of radiation exposure you can concern the healthcare physician before getting a screening test done in your body. In this manner, the harms of mammography can be managed but its benefits make it an essential process of health check up (6,7,1). 4. Above the potential benefits, harms and cost of mammographic the other ethical considerations are its potential to reduce the overall physical harm and provides a good physical health. The major priority of screening program is to avoid physical health harms that work as a beneficence ethics of healthcare. Further, breast screening provides psychological wellbeing by assuring the absence of disease in the individual body. This helps to reduce the anxiety and trauma usually found in women concerning about their health in older ages. Screening also supports autonomy to gain, distribute and share information regarding once health which women are usually afraid to share. By implementing the breast-screening program, women share issues related to health with medical professional which they usual do not share in the situation of personal evaluation. The screening program provides a healthy, reliable and supporting environment to participants that support autonomy (8). 5. The mammographic screening programs provide an overall ethically justified intervention with a purpose to detect and address the issue of chronic breast cancer in target populations. Such programs minimise the financial strain occurring due to high costs of screening evaluation that are usually not affordable to low socio-economic groups like aboriginal Australian. Thus, the program works to conserve the healthcare ethics of low-socio economic group by providing equal opportunity for the health evaluation. Further, the ethical autonomy and beneficence of population are addressed with such screening programs where the rights of people are protected in providing them healthcare services beneficial for their all-around physical stability. However, the literature related to ethics of screening still requires a further exposure and development. But, as per this study the screening programs work in a balanced manner to meet the determined public health betterment and clinical services goals established in program. All principles meant for clinical and public health ethics are addressed in this BreastScreen NSW program for screening breast cancer. References list Kerridge I. Ethics and law for the health professions. 1998. Kerri's Story (BreastScreen NSW) [Internet]. Breastscreen.nsw.gov.au. 2016 [cited 9 August 2016]. Available from: https://www.breastscreen.nsw.gov.au/campaigns/kerris-story/ National Cancer Institute. 2016 [cited 9 August 2016]. Available from: https://www.cancer.gov/types/breast/mammograms-fact-sheet#q3 Staunton PJ, Chiarella M. Law for nurses and midwives. Elsevier Australia; 2012. Verweij M, Dawson A. The meaning of publicin public health. Ethics, prevention, and public health. 2007 Jan 18:13-29. Grainger J, Ozoliņ  JT. Foundations of Healthcare Ethics. Cambridge University Press; 2015 Apr 8. Kalager, M., Zelen, M., Langmark, F., Adami, H. O. (2010). Effect of screening mammography on breast-cancer mortality in Norway. New England Journal of Medicine, 363(13), 1203-1210 Ortmann LW, Barrett DH, Saenz C, Bernheim RG, Dawson A, Valentine JA, Reis A. Public Health Ethics: Global Cases, Practice, and Context. InPublic Health Ethics: Cases Spanning the Globe 2016 (pp. 3-35). Springer International Publishing.